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SOCIAL NETWORKING | Marketing Techniques

Social Networking

Social Networks & Business

There can be no doubt that social networking can bring great marketing benefits to many businesses and individuals.

The most well known social websites include sites like Facebook, Twitter, Instagram, Youtube and the rapidly emerging Pinterest.

Can anyone please tell me, what are the disadvantages of social media marketing?

What really matters is whether or not your target audience uses social media anyway.  There are no advantages or disadvantages to media, per say. It's simply a vehicle for your marketing message.  Either your potential clients are there, or they aren't.

Look at your market, message, and media match. You want all three aligned.

These are the reported facts:

  • 78% of small businesses get at least one quarter of their new customers via social media.
  • 27% ofusers check their social networks several times a day.
  • Facebook fans tend to be super consumers spending 43% more on average than non-fans.
  • 45% of online adults regularly check out brand pages.
  • People are 1.5 times more likely to remember a Facebook post than a sentence from a book and 2,5 times more likely to remember a Facebook post than a random face.


The current market obsession to promote social media for business is quite a daunting obsession for business managers.

It's not that it's hard to understand, it's simply time consuming and inappropriate for most of our business website owners.

It's easy to understand that if you are running a Yoga studio, the studio members who visit will want to communicate with their Yoga friends about the actities who's attending etc, and arrange to meet up at the club premises - and it's good publicity for the club to notify this social group of which they are part about new activities and up and coming events on Facebook, etc.

Oh yes!  e,g. Are you in business baking celebration cakes for your local area?  It Makes sense to network socially with local mothers and childrens groups to make them aware of your services, and by passimg on baking tips and gaining followers ...can only be good for business!

...However, How do I motivate my Rubbish Collection Services Companies managers about blogging their recent exciting junk experience and their recycling actities?

Google's Role In Promoting This Insanity

What gets me is that TV and radio commercials for products of every variety e.g., 'Find us on Facebook.' Why? The reason is obvious. Everyone is looking for the almighty 'like' votes so important to Google.  This is in some way bordering on the ridiculous.

On Line Marketing Techniques

Also those web marketing promotion companies promoting that you should buy followers? (Google take note - guidelines please!) - On Twitter, or Facebook, or wherever.  What kind of world is this?  Frankly it's just preposterous.

LinkedIn is not quite as offensive.  Its emails are updates about business people that you sometimes actually know or would benefit from knowing.  Unfortunately, Facebook Profiles are often generally just a fairy tale people invent about themselves.

Sorry - We can't help ranting about social networks!  It's not just us!

Youtube is definitely a useful social tool; so I suppose we need to accept that things work in different ways for different businesses and this is in fact a good thing.

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Advice on Social Networking for your Business


Marketing Strategy      Marketing Strategy

Social networking is excellent for many businesses but for many small businesses not very effective and time consuming.  With Google +1 and Google Places becoming the norm for many small businesses these are becoming effective tools for recommending clients in local communities to local company business services.

An excellent way of building up your business portfolio


The benefits of SEO: make sure your website is ranked along with your peers and appears on certain keywords along with your competitors websites on similar search categories on the web.


Backlinking is very important for websites and improves search engine ranking, providing the links are authorative (helps if they have a Page Rank) and the content of the link is relevant to the same industry.


Google Page Rank for your website is awarded (from 1 to 10) and is indicative of the number of websites linking to it, the relevancy of their content and the ranking strength of the linking websites.

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