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SEO | SEM Website Optimisation

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Search engine optimization, otherwise known as SEO, has been bandied about since the inception of the internet as if it were the holy grail of online success.  But what is SEO really?  More importantly, what has it become?  Is it simply a matter of optimizing your website?

Natural Optimisation:

Natural Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid (i.e. not pay per click) ("organic") search results.  In general, the higher ranked on the search results page and the more frequently a site appears in the search results list - the more visitors it will receive from the search engine's users.

Is website page optimisation still important?  Yes!  Google and the other search engines still prowl websites as part of their ranking algorithm.  However, on-site optimisation today only accounts for about 25% of the overall score.

Google has recently indicated that it would like to add more 'naturally optimised' websites on the first 2 pages of search.

Most websites take up to a few months to be fully ranked by major search engines.  Strong naturally website optimisation can create results within a few weeks.  Not only that a naturally well optimised website is much easier to get on the front page of search using additional techniques including website ranking, backlinks and social media.

Google's algorithm today is very sophisticated; a website requires much more than keywords to appear on a first page of Google's search.  Even if it does, Google constantly re-examines the search criteria to return only the best websites for searchers, and this means that Google's roll out of 'Panda' and 'Penguin' in 2012, and more recent updates aimed at reducing spam, make regular updating of your website by a skilled SEO expert an ongoing necessity.


Google now takes into account many other contributing factors in evaluating the relevance of your website in search.  Another check made by Google is the popularity of your wesite on the web and one way to establish this is the number of websites pointing at yours i.e. backlinks.  It's important that these links are relevant, possible high ranking with content - and are not created by spam listings or by using other 'black hat' techniques.

Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance.  Important pages receive a higher PageRank and are more likely to appear at the top of the search results.  Google PageRank (PR) is a measure from 0 -10.Google Pagerank is based on backlinks.  The more quality backlinks the higher google pagerank.  Improving your Google page rank (building quality backlinks) is very important if you want to improve your search engine rankings.

Check your website Page Rank:


It's important that backlinks are from reputable sources.  These can be from local or national indexes that accept your listing or other industry related websites.

General opinion is that Google attributes less importance to backlinks nowadays, although it would be totally incorrect to dismiss these as not vital.  careful choice of backlinks can help your website get to the 1st pages of Google search.

Search Engine Marketing & Pay per Click Campaigns: SEM & PPC

SEO & SEM Considerations

SEM - Search Engine Marketing

Search Engine Marketing is much more comprehensive than Search Engine Optimization.  It includes all your websites plus your blog posts, social network posts, any PR posts, all pod casts and video posts.

In essence, SEM encompasses all web postings of any kind. Yet it also means more than this.  SEM is also a methodology designed to meet the search content requirements that provide high ranking.  In other words, your success or failure is predicated on doing what the search engines want, not trying to trick them into giving you better ranking.  When trying to rank highly on Google, this point is even more critical.

The Future Of Search - is SEO dead?

The bottom line is that while SEO is still alive, it has changed so radically in the past few years that the rules of the game have changed.  If you want to win, you need to adjust your approach and start creating websites with compelling content that both the search engine bots and the public both want to view.

Advice on Social Networking for your Business


Search Engine optimisation Services


Marketing Strategy      Marketing Strategy

Social networking is excellent for many businesses but for many small businesses not very effective and time consuming.  With Google +1 and Google Places becoming the norm for many small businesses these are becoming effective tools for recommending clients in local communities to local company business services.

An excellent way of building up your business portfolio


The benefits of SEO: make sure your website is ranked along with your peers and appears on certain keywords along with your competitors websites on similar search categories on the web.


Backlinking is very important for websites and improves search engine ranking, providing the links are authorative (helps if they have a Page Rank) and the content of the link is relevant to the same industry.


Google Page Rank for your website is awarded (from 1 to 10) and is indicative of the number of websites linking to it, the relevancy of their content and the ranking strength of the linking websites.

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