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PPC | Pay Per Click Marketing

Pay Per Click Advertising Solutions Google & Bing


Compared with the ineffective nature of traditional advertising, there's no better way to get targeted traffic than through Internet Search using pay per click keyword advertising in search engines for a good ROI (Return on Investment).

Pay per click ads are those sponsored links that show up when you perform a web search in Google, Yahoo and Bing search engines.  Traditionally, these appear on the right hand side of keyword searches and now(in a slightly coloured field) above and below the natural results.  The search engines want to place these in the future only above and behind natural results, as more and more searches are confined to mobile phones, tablets, ipads, iphones and other smaller devices.

While more targeted than offline advertising or banner ads, it's certainly possible to throw away a lot of cash with pay per click.  The way to do that is to fail to think strategically about where you place your advert and the relevance of the advert to the keyword search where the advert appears in the search engines.


Webmasters can use Google Analytics to establish the value of advertising using PPC.  Basically the budget can be set to a daily target that matches the clients requirements.  By using diligence it is then possible to see the effectiveness of the advertising campaign;

a) Keywords causing website advert to be clicked on
b) Geographic Areas where keyword clicked on
c) Volume of actual Enquiries received by the Client
d) Volume of Business (i.e. profit value) gained by Client

This translates directly to Return on Investment (ROI) as you are able to compute the cost of advertising against the value of services delivered by the client.  It may be that the ROI is not effective because of for instance the low value of the services provided by the client.

Google raises or lowers the bid prices for PPC keywords according to their popularity, the volume of enquiries and the value of the services advertised.


We work with our clients to maximise the ROI for profitability.  Unlike many agencies working in partnership with Google we set up your campaigns for you for a fixed fee of £50.00 and include revision of the campaign after one month to match your requirements.

We supply a monthly summary and can revise or change your PPC targets and budgets for a similar £50.00 fee when required, although most of our clients are able to do this of their own accord.

Search Engine Marketing & Pay per Click Campaigns: SEM & PPC

SEO & SEM Considerations



The benefits of SEO: make sure your website is ranked along with your peers and appears on certain keywords along with your competitors websites on similar search categories on the web.


Backlinking is very important for websites and improves search engine ranking, providing the links are authorative (helps if they have a Page Rank) and the content of the link is relevant to the same industry.


Google Page Rank for your website is awarded (from 1 to 10) and is indicative of the number of websites linking to it, the relevancy of their content and the ranking strength of the linking websites.

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